New Market Communication

“Co-creation was a real eye opener; we were used to traditional focus groups, it offered a very different direction and gave us a completely new way of understanding and communicating to our consumers!"
Sara Osterstom, International Key Account Manager
Pågen

“I was sceptical about the value of market research but The Together Lab Co-Creative process was completely different. Throughout, both consumers and our business team were fully engaged; everyone had to really think about the challenge and the ideas they developed”
‍ Gareth Owen, Commercial Manager
‍Ardens.

challenge

To shine a light on the UK consumer, in order to differentiate this Swedish import and create a compelling new communication campaign.

IMPACT

Working with both the brand team and UK distributor, the respondents created tangible stimulus which provided all the key components needed to brief a new advertising & social media campaign.

learnings

If you really want to appreciate the nuances of different cultures, nothing quite beats getting up close - this is when you uncover the little ‘gems’ that can reveal a competitive advantage.

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